Paid endorsements as part of a marketing strategy are nothing new. But are they appropriate for health care?
In its most recent financial statement AARP reported over $1 Billion in such endorsement royalty income, more than three times the amount collected from member dues.
Although many supporters argue that AARP pursues worthy goals, the alliance raises alarms among critics who see a conflict of interest undermining the group’s credibility to speak for all seniors on critical Medicare policy issues while profiting from Medicare marketing endorsement partnerships.
You can read the entire Kaiser Health News report here
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